Founded in 1994 and rooted in Spitalfields, East London, AllSaints has long occupied a distinctive place in British fashion. It built its reputation through leather, music and a particular London sensibility.
For Autumn Winter 26, AllSaints introduces a new brand identity under the creative direction of Aaron Esh, returning to the qualities that once made it an unmistakable fixture of the British fashion landscape.
The collection draws on the brand’s history: vintage garments and archival AllSaints styles are reworked, refitted and rebuilt, rather than reproduced. Familiar categories, including the biker jacket, boots, denim and T-shirts, are approached with a new exactitude.
AllSaints is not designed for a single demographic, profession or social scene. AllSaints is not one person, one generation or one way of dressing. It is a wardrobe completed by the wearer, and a community made stronger by the differences within it.
The new Autumn Winter 26 collection launches in AllSaints stores from 1 September.
