Job Vacancies

You will measure and report on the performance of all digital marketing activity, support the Head of Marketing to deliver compelling marketing campaigns that drive brand metrics, footfall, retailer sales and market share for the shopping and leisure destination, in line with the Derbion annual business plan.  Finally, you will support to drive and deliver the communications plan for the Derbion brand to drive positive sentiment, brand awareness and build brand equity.

The role forms part of the duty management rota, working evenings and weekends on a rota basis as required by the business.

Key tasks and objectives

•  Work with the Head of Marketing to lead on the delivery of the annual Derbion marketing business plan.
• Lead the centre’s digital marketing strategy to engage and drive visitors to the centre using the website, e-shots, and social media, ensuring full alignment to the business plan.
• Responsible for digital partners (including data host), marketing tools and strategies.
• Lead integrated digital marketing campaigns from concept to execution in collaboration with the wider marketing team.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Champion the understanding of a single customer view, using all data to form actionable insights.
• Design, build and maintain our social media presence. You should be a creative copywriter with the natural ability to create engaging content across all digital channels. Photography and videography skills would be an advantage.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Plan, execute and measure experiments and conversion tests.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Support the marketing manager/Head of Marketing to ensure that all marketing external communications, including collateral produced for brands, visitors, local community stakeholders, CR partners or commercial partners are in line with brand guidelines and policies.
• To assist the Head of Marketing with the implementation of the centre’s PR strategy online. PR activities should always drive additional awareness the centre and its retailers.
• Regularly communicate with stores through retailer forums, to ensure brands are fully aware of upcoming initiatives or opportunities to get involved in centre activities and are fully engaged with the available digital marketing support.
• Continuously identify and curate engaging content from within the centre and amplify locally across the centre website and relevant channels, giving people even more reasons to visit the centre.
• Focus on ways to grow and enrich the centre’s database as a tool for segmentation and communication to drive further engagement and brand loyalty.
• Where required, support the customer services team to provide timely and appropriate responses to visitor communication received through the centre website and all social media channels.
• To deputise for the Head of Marketing and be a supporting member of the Derbion management team.
• To support the Head of Marketing with any reactive media, including crisis management situations.
• Duty Management responsibilities as required.
• Any other duties as appropriate.

• Marketing experience across the full mix, with experience from a relevant sector such as a shopping centre, retailer, event venue or in the leisure industry
• Commercial awareness
• Collaborative, proactive attitude
• Strong, confident, open and influential stakeholder manager
• Good negotiation skills
• Strong social media skills and experience
• Candidates need to have prior experience of managing all social media and digital platforms and have the customer experience at the forefront of their minds.
• Copywriting experience and the natural creativity and fair to create engaging content across all digital channels is a crucial part of this role.
• An analytical mind, candidates need to be able to analyse data from a customer end to end experience across multiple channels.
• Prior experience of photography and videography would be advantageous.
• Retail experience in a digital/marketing role would be advantageous but is not essential.

Our employees are important to our success and we want them to be part of our open, honest, and energetic environment.  You’ll need to be friendly, passionate, and committed to delivering exceptional guest service, be someone who thrives on working in a team and sharing the film experience with our guests. This is not a 9 to 5 industry and applicants must be prepared to work evenings and weekends.

As part of our team your responsibilities include but are not limited to:
• Greeting and assisting our guests
• Ticket & Refreshment Sales
• Maintaining the cleanliness of refreshment areas, equipment, and cinema auditoriums

Previous experience in a customer service role and cash handling would be advantageous although not essential as full training will be provided.

In return for your hard work and dedication you will be rewarded with a competitive hourly rate of pay, paid annual leave and a cinema pass enabling you and a guest to visit the cinema weekly to see a film of your choice.

Good interpersonal and communication skills.

Good personal presentation.

The ability to work in a team.

Commitment to providing a high standard of customer service.

Willingness to learn.

A responsible attitude to food and safety regulations.

Unlimited personal development opportunities to join our Artistic and Education teams – if Education is your thing!

Working in a fun, creative and motivated atmosphere

Uncapped commission

Great hourly rate

Lots of fun incentives

Each customer should leave our stores having had a great experience.

Uphold company standards in all areas from loss prevention to health and safety, with everything in between.

Participate in the delivery of new stock to the store, whilst keeping the back areas clean and tidy.

Support the store team with a positive approach to merchandising and housekeeping tasks.

Aid with the training and development of new colleagues, leading by example.

The Opportunity:

This is an opportunity to come and help influence sales, the team and the Footasylum brand in one of our exciting stores in Derby.

There is an established team in place, and you will work directly with them to help create the best customer shopping experience possible.

Footasylum is a business that believes in our front-end retail staff and there are numerous examples of our team members being successfully promoted throughout the company into senior positions.

If customer experience is important to you, we will give you the opportunity to harness this into an environment that will allow you to feel a sense of achievement each day.

You have got a passion for footwear & clothing that matches our company ethos.

You are a style leader that is reflected in a smart appearance.

Experience working within the fashion retail industry is not a must, but you have got a keen eye for trends, especially what is going on in your area.

A friendly and an outgoing personality that is reflected with excellent customer service and a genuine enthusiasm.

We want for you to follow our direction but also put forward your own ideas, all with the masterplan to develop you to the next level.

Our Brand Leads have their own style and are genuine ambassadors of our brand. Experts in everything that goes into delivering an amazing brand experience for their local customers in store, they smash store targets and go above and beyond to drive excellence in their store, across all areas.

Be a self-motivated individual with management experience or looking for the next step up.

Possess good leadership and communication skills.

Have visual merchandising experience.

Possess excellent customer service skills.

Be sales driven and commercially aware of the ladies fashion market.

Be fully flexible with regards to hours worked.