Derbion is at the heart of Derby, find out more

Derbion is at the heart of the evolving and pioneering city of Derby and typically attracts 15 million visitors each year.

The centre has an attractive line up of famous brands with over 200 household names, including; Next, Zara, Mango, M&S, and Lush as well as an enticing selection of premium fashion brands including Hugo Boss, Hobbs, and Flannels.

Derbion continues to reaffirm its place as the East Midlands’ premier retail destination after opening a series of high profile lettings in 2025 including Victoria’s Secret, Seasalt and JD has opened it’s new and improved store.

Derbion celebrated over £51m of retailer investment in new openings, upsizes and relocations since 2021, welcoming new names such as Bath & Body Works, B&M, White Stuff, and FatFace. As well as existing favourites Greggs, Superdrug, New Look, The Perfume Shop, and Boots, all invested in enhancing their spaces as they recommitted their futures to Derbion.

The investment by both new and established brands continues Derbion’s progressive leasing strategy that optimises the performance of its current retailers whilst attracting exciting new brands.

In addition to fashion, Derbion is also home to a vibrant Food Terrace which has welcomed new eateries Popeyes, Tortilla and Wingstop. The centre also boasts seven restaurants and a leisure hub anchored by a 12-screen Showcase Cinema De Lux, Hollywood Bowl, Paradise Island Adventure Golf and the 640-seat Derby Theatre. Derbion is proud to be the only shopping centre in the UK to open a significant expansion to its leisure offering as community sports operators Social Sports Society and Flo Skatepark who have both opened in recent months.

The continued investment by both Derbion, and its retailers has helped it to attract more than 15m visitors a year as it continues to enhance its retail, leisure and F&B options to ensure it offers a full family day out and remains in the top 20 UK retail assets. to more than 200 household names including Next, Zara, Mango, M&S and Lush, the centre also offers premium fashion from Hugo Boss, Hobbs and Flannels.

Derby has a population of over 248,000 and is ranked in the Top 10 UK cities for disposable income, with 10% higher earnings than the average UK wage. With its central location and strong transport links, Derby offers easy access to and from major cities and a 2.2 million catchment within a 45-minute drive time. With £4 billion of investment in the last 10 years, and an ambitious pipeline of £2.3 billion of known projects, Derby is a dynamic and changing city that is set to become a popular location for people to live and work.

2025 Highlights

59%

of catchment in Top 3 Acorn categories

297,918

city population

HIGHEST

disposable income of any city in the UK with workforce salaries well above the national average

In the top 25 of CACI retail ranking footprint 2025

2.5m

catchment in 45 min drivetime

Diverse retail & leisure offer across 1.3m sq.ft. with regional appeal

“At Derbion we work closely with key stakeholders across the city centre including the recently opened Vaillant Live arena which is helping to increase footfall and spend across the city centre. Our recent padel and skatepark arrivals have coincided with the completion of our new Eastern Gateway development which has improved connections to the city centre. Together with our partnership with Vaillant Live, we have created a destination where more people want to come and spend their free time, and where F&B and leisure brands can thrive”
Beth McDonald
Managing Director at Derbion

“At Derbion we have a progressive leasing strategy to ensure we have a diverse retail, leisure, and F&B mix which allows us to attract new and exciting occupiers. We think differently to other retail destinations as evidenced by the introduction of new padel courts and a skatepark to our former Eagle Market space. Not only will these new occupiers attract new audiences to Derbion from across the East Midlands, but they will also increase dwell time to this area of the centre.

As retail destinations continue to evolve, we are looking at innovative new ways to expand our leisure and F&Boffering. With over 200 household names under one roof, and a catchment of over 2.5 million potential shoppers, we have become the go-to destination for growing leisure and F&B brands keen to access the East Midlands market.”
Michael Boundy
Senior Asset Manager at Derbion