We’re excited to announce that the award winning Derby City Lab has relocate to Derbion.  The lab, in partnership with  Marketing DerbyDerby City Council and the University of Derby, has opened on Level 2 to the public, seven days a week, opening its doors on 4th March 2024.

The purpose of the Derby City Lab

The purpose of the Derby City Lab is to engage the wider community in better understanding the evolution of the city and investment pipeline – and is based on the concept of Urban Rooms in cities such as London, Amsterdam and Shanghai.

Last year, the public/private partnership behind the lab, which also included Clowes and Lathams, was recognised at the prestigious EG Awards, organised by Estates Gazettes, winning the Public/Private Partnership Award, ahead of entries submitted by London Brent Cross, Liverpool and Manchester.

The new incarnation of Derby City Lab will house the City Living Room, which includes detailed information about the city’s investment pipeline.

And the centrepiece will be the brand-new Derby City Model – a detailed 3D model of Derby city centre, which aims to help visitors visualise the city’s ongoing regeneration story.

The lab will also host a rolling programme of dynamic exhibitions and discussion groups focused on ideas to regenerate Derby.

It will be manned by Marketing Derby staff and ‘lab assistants’, which the inward investment agency is currently in the process of recruiting.

The new lab is located on Level 2, next to Castle Galleries and opposite Frasers/Sports Direct and M&S.

For more information about the Derby City Lab, please visit https://www.marketingderby.co.uk/derbycitylab/ .