Beaverbrooks has re-opened following a full-store refurbishment.
Beaverbrooks, which is located on Level 2, unveiled the refitted store with a new adjoining TAG Heuer Boutique on Friday 2 June. The new dedicated TAG Heuer boutique will provide shoppers with access to a selection of the luxury Swiss watch brand’s most-anticipated launches and heritage pieces.
The bigger and refreshed Beaverbrooks store has also introduced a dedicated Gucci area, alongside Baume & Mercier, Rado and Beaverbrooks’ own-brand diamonds and jewellery.
Shoppers will be able to browse Beaverbrooks’ exceptional own brand diamond range, including the newly launched ‘Starlit’, a uniquely designed 15-piece collection representing the stars that light the universe. Also available will be ‘Essence’, a diamond jewellery collection with breath-taking sparkle and a story behind every single design, and ‘Beyond Brilliance‘ – exclusively designed for Beaverbrooks’ 100th Birthday and the only diamond cut of its kind in the world.
With its extensive diamond and bridal jewellery offering, Derbion’s Beaverbrooks’ team of experts will assist customers with those extra special engagement and wedding ring purchases, positioning Beaverbrooks as a true diamond and wedding destination in Derby.
Elsewhere in-centre, renowned jewellers Goldsmiths and Ernest Jones are also significantly investing in their existing spaces to offer shoppers a wider range of big-name brands, refreshed store design and new in-store experiences. Work to the new and improved stores is well underway, with the improvements set to be completed over the coming months.