

We’re thrilled to reveal that Midlands-based designer Tania Purdy will be opening a brand-new pop-up store at Derbion this June, as the latest winner of our popular Hatch initiative!
Opening for six weeks on Level 2, The Studio by Tania Purdy will bring a bold splash of creativity to the centre, offering a curated collection of vibrant, limited-edition artwork, unique handmade gifts, and collaborations with local and national brands. Whether you’re shopping for something special or simply seeking creative inspiration, this is a space not to be missed.
But that’s not all. The Studio will also host a dedicated workshop space, with an exciting programme of interactive sessions including:
- Luxury adult workshops
- Creative family craft sessions
- Weekly mother and baby groups
Tania shared: “Hatch feels like such a milestone moment. I’m beyond excited to bring my brand to life in a real space that embodies everything my business stands for – joy, creativity, connection, and a splash of handmade magic.”
Now in its seventh year, Derbion’s Hatch initiative supports local entrepreneurs with free retail space and marketing support. Past winners like Design 44 and Spirit Crystals continue to grow and thrive at the centre – and we can’t wait to see what’s in store for Tania!
Join us this June as The Studio by Tania Purdy opens its doors and introduces shoppers to a joyful, creative world full of colour and community.
Watch this space for opening dates and event details!