We are pleased to welcome another big name with the arrival of luxury lingerie brand, Boux Avenue.

Located on Level 2, opposite Zara, Boux Avenue will offer an array of lingerie must – haves from your everyday styles, to beautifully detailed embroidery sets for that little something special. You will also find nightwear from glamorous satin pieces to the comfiest cotton pjs around, along with sumptuously soft loungewear to live in over the Christmas period. The 2000 sq ft store will provide an unrivaled bra fitting experience, including fitting suites that offer customers day, dusk and nighttime light settings.

Originally launched in 2011, Boux Avenue’s in-house design team is renowned for curating collections that flatter every curve, helping their customers feel confident, sexy, and empowered.

Work will begin on transforming the new Boux Avenue store at Derbion this October, with the doors set to open officially before Christmas.  

Zoe Price-Smith, Chief Design & Product Officer of Boux Avenue, commented: “We are thrilled to be bringing the Boux Avenue experience to Derbion, just in time for the Christmas period! At Boux Avenue, we’re obsessed with fit and designing unique and innovative collections; so with the new store opening being our first in the Derbyshire area, we’re looking forward to bringing our exceptional bra fitting experience and beautiful lingerie, nightwear, loungewear and more, to the Derbion shopper!”.