We’re excited to announce that Superdry & Co is coming soon to Derbion, bringing its refreshed store concept and latest fashion collections to Derby.
Founded in the UK in 2003, Superdry has become a globally recognised fashion brand, and its new Derbion store will introduce shoppers to the brand’s updated look and feel. Designed to be lighter, brighter and more contemporary, the space reflects Superdry’s evolution while staying true to the signature style customers know and love.
Opening later this year, the store will offer a range of menswear and womenswear from the latest Autumn/Winter collections, alongside Superdry’s iconic outerwear, making it the perfect destination for seasonal wardrobe updates.
Shoppers will also be able to discover Bench, the streetwear brand that recently joined the Superdry & Co portfolio. With its trend-led aesthetic and urban-inspired collections, Bench will bring even more choice for fashion-conscious visitors looking for the latest styles.
The arrival of Superdry & Co is the latest in a series of exciting fashion additions at Derbion, following the opening of brands including Office, FatFace, Crew Clothing, Victoria’s Secret and Seasalt. The announcement also comes ahead of Primark’s move into a newly created 40,000 sq ft store next year, further strengthening Derbion’s fashion offering.
Beth McDonald, Managing Director at Derbion said: “The addition of Superdry to our line-up aligns well with Derbion’s young shopper demographic which continues to grow thanks to the rising student and young professional population.
“Superdry also continues the run of leading international brands coming to Derbion as we strengthen our position as the home of fashion in the East Midlands.”
Julian Dunkerton, Superdry & Co Founder & CEO said: “Derby’s a great city, and Derbion is the perfect location to launch our new Superdry & Co store format. There’ll be customers who’ve known us for years and people who’ve never shopped with us, and I want all of them to experience how the brand has evolved and what we stand for now. We have a huge opportunity ahead, and I’m thrilled to be opening new stores in 2026.”
