The Derby Centre has unveiled its new name, Derbion, reflecting our pride in the city we call home and its future potential.

Derbion brings together the centre’s geographical location and a sense of motion, inspired by Derby’s history of ingenuity and innovation, coupled with an ambition to continually move forward and evolve. We want the centre to become the go-to choice for an exciting and engaging day out, and supports our aspiration to introduce a host of new experiences across shopping, food and leisure.

From 1 March 2021, our new identity will be unveiled throughout Derbion, with exterior signage set to change in May. Our incredible in-centre team remains on hand to help you navigate your way around the centre and we remain open for essential shopping at this time.

Our general manager, Adam Tamsett said: “We’re really excited to be unveiling our new name after months of customer engagement, research and collaboration with key regional stakeholders. We wanted a brand that was compelling and distinctive to Derby, reflecting the pride that we have in a city that has so much to offer.

“This milestone is more than just a name, it signifies an array of changes that our visitors will see over the coming months, with further significant projects announced soon.”

Keep checking our social channels for more updates!